Who We Are And What We Stand For

We are the industry leader for ultra-low-cost well site monitoring. Our mission, to remove the routine well site visit, has delivered thousands of hours back to field operators and operations groups. These hours are now spent on maximizing production, reducing equipment failures, reducing environmental incidents, and growing the ratio of wells per operator without increasing labor costs.

Len Johnson


Len has been involved in leading technology related businesses for over 30 years. Prior to creating WatchDog, Len was the President of Advanced Measurements Inc, a Calgary based company that was sold to Key Energy, an energy services company based in Houston.
Shorty after becoming involved at AFTI (WatchDog), Len and his colleagues noticed that most oil wells were surveilled by oilfield personnel who drove to the wells every day. They saw an opportunity to create a low cost monitoring technology that would allow producers to visit their wells virtually. That vision became a reality and WatchDog is now installed on thousands of wells in Western Canada and is the undisputed leader in monitoring mature oil wells.

Leadership Team

Steve Robb


Steve Robb participated as an AFTI Board Member for 3 years and in 2019 assumed the CEO role to lead the succession and growth initiatives. Steve brings experience, market knowledge, execution discipline and energy to the teams he’s led over the last 20 years.


Caleb Pierce

VP, Revenue Operations

Caleb has led the design and implementation of  the Sales, Customer Support, After Sale Product Adoption, and Installation programs at AFTI.  Caleb graduated from the University of Lethbridge and Sans Malaysia International Business Exchange program with a B. Mgt. in Marketing. Caleb’s reputation as a direct, high energy and action oriented team member are the foundations of his 10yrs at AFTI.


Alesandro de Lima

VP, Development and Manufacturing

Alesandro joined AFTI in 2013 and currently leads the software development and WatchDog design and manufacturing functions, based on AFTI’s long-term technology vision and product portfolio. Alesandro graduated from the DeVry Institute of Technology with a Bachelor of Science Degree, Computer Information Systems.


Shannon Parnham

Finance and Administration

Shannon Parnham joined the AFTI team in 2005 as employee number five. As a foundational member of the team, Shannon has had an impact on many facets of the organization and currently leads the finance and administration functions. Shannon holds a Bachelor of Commerce degree from the University of Calgary.


Board Of Directors

George Crookshank

George has over 30 years of financial experience in the oil and gas industry, serving as Chief Financial Officer for private and public companies for over 20 years. His most recent experience was with OPTI Canada where he assisted in the raising of approximately $5 billion of debt and equity from 2001 to 2006.

George retired from OPTI in Q1 2007 and sits on the boards of four private companies.

He is a chartered accountant with an MBA from the University of Alberta and received degrees in Education and Business Administration from Acadia University.

Bill Friley

Bill is President, Chief Executive Officer of Telluride Oil & Gas, and Skyeland Oils, both of Calgary, Alberta (private oil and natural gas companies). He is also a Lead Director of Oil Sands Underground Mining Corporation, an oil sands exploration and production company based in Calgary and is a director of Silverstar Drilling Corp., a service rig drilling company operating in Alberta and based in Calgary.

Previously, Bill was Chairman, President and Chief Executive Officer of Triumph Energy Corporation and Chairman of the Canadian Association of Petroleum Producers from 2000-2001. He is Past Chair of the Regional Board of the Nature Conservancy of Canada and a member of the National Board of Directors.

Bill graduated with a degree in Geology from the University of Colorado in 1978 and has explored for and produced oil and natural gas throughout western Canada for more than 30 years.

J. Marshall Dodson

James was appointed Senior Vice President and Chief Financial Officer of Key Energy Services, on March 25, 2013. He joined Key as Vice President and Chief Accounting Officer on August 22, 2005 and served in that capacity until being appointed Vice President and Treasurer on June 8, 2009. James will continue to serve as Treasurer until the Board appoints a new treasurer. From February 6, 2009 until March 26, 2009, he served in the additional capacity as interim principal financial officer. Prior to joining Key, James served in various capacities at Dynegy, an electric energy production and services company, from 2002 to August 2005, most recently serving as Managing Director and Controller, Dynegy Generation since 2003.

James started his career with Arthur Andersen LLP in Houston, Texas in 1993, serving most recently as a senior manager prior to joining Dynegy. James received a BBA from the University of Texas at Austin in 1993.

Len Johnson

Len is the co-Founder of AFTI and has 30+ years of experience building entrepreneurial technology companies. Prior ventures include Enhance Systems and Advanced Measurements.

Len has a BA from the University of British Columbia, and an MBA from University of Western Ontario. In 2012 and 2019 Len was nominated for the Ernest & Young Entrepreneur of the Year Award.

Steve Robb

Steve is the CEO at AFTI and has over 25 years of experience in the oil and gas software and technology segment.   Throughout his career, Steve has developed and lead product marketing and positioning strategies to launch small or mid-sized companies into some of the most recognizable names in the industry.

Leading the Change

We’re out to change the way things are.

We’re not satisfied with the status quo.

We’re driven to change the way the industry approaches well site monitoring

We want to help make your business more successful and your wells more consistently productive. We’re aimed at evolving the routine drive for on-site, routine well inspections a thing of the past.